Launch your brand in Europe

You import your products into Europe, and they still need work: a label, a new box, a fix. We unload your containers near Rotterdam and Antwerp, hold your stock, and do that work right where your goods already sit. One operational home base, minimal transport, with customs and VAT partners coordinated around you.

Plan your European launch → All services
Container unloading at Rotterdam & Antwerp
EU-compliant labeling & relabeling
Co-packing, repacking & retail-ready
Warehousing & inventory management
Fulfillment to retail, e-commerce & Amazon
30 min. from Rotterdam & Antwerp
Co-packer & 3PL under one roof
45,000 m² logistics & workspace
30+ years of operational experience

One operational partner for your whole European launch

A European market entry is rarely one task. Your goods arrive in a container, need country-specific labels, often need repacking or a retail-ready display, then storage, and finally fulfillment to retailers, webshops or Amazon. Done across five different suppliers, every handover adds cost, transport and risk.

Service Pack brings that whole physical chain under one roof, near the ports where your goods land. We are both a co-packer and a 3PL, and because your stock already sits in our warehouse, any relabeling, repacking or rework happens on the spot: a new box, a compliant label or a quick fix, exactly where the products already are. Fewer transport movements, fewer handovers, one team that handles every step.

And the lines stay short. You get one fixed contact person who knows your account, backed by smart systems that give you insight into your stock, your orders and how a job is running. You stay in control of your European operation from a distance.

Co-packer and 3PL in one
Experience across the whole chain, from packaging design to transport. Fewer handovers, fewer transport movements.
One fixed contact person
Short lines, reachable by phone for every question, concern or request.
Scales fast
Start with a test launch and scale up quickly. We already handle large volumes every day, up to 500,000 cans labeled in a single week.
Labeling compliance know-how
Hands-on knowledge of EU labeling requirements, including GPSR responsible person details, applied in-house right after unloading.
Smart-packer, not just co-packer
Smart systems give you insight into stock, orders and progress whenever you need it, so you stay in control from a distance.
Containers arriving at Service Pack near Rotterdam, where goods of international brands enter the European market
8.5M
Items labeled in 2025
300
Containers unloaded in 2025
4,500
Retail displays built in 2025
ISO 9001 + Skal
Certified operation

From container to European customer

The full physical path your goods take with us, in one continuous flow.

1

Import & unloading

Containers are unloaded at our hub near Rotterdam and Antwerp, counted and intake-checked.

2

Labeling & compliance

EU-compliant labels, language requirements, EAN, GPSR responsible person details and category marking applied in-house.

3

Co-packing & retail-ready

Repacking, assembly, kitting and displays so products are ready for their channel.

4

Warehousing

Stored and managed with real-time inventory visibility, no minimum volumes.

5

Fulfillment & distribution

Shipped to retailers, fulfilled direct-to-consumer, or prepared for Amazon and marketplaces.

Customs clearance, import VAT and fiscal representation are arranged through trusted partners we coordinate, so the formal side is handled correctly while you keep one operational point of contact.

European market entry through the Netherlands

We sit 30 minutes from the ports of Rotterdam and Antwerp and central in Western Europe. Goods move from ship to stock without extra intermediaries and reach roughly 90% of European consumers within 2 to 3 days.

On top of that, the Dutch import VAT deferment scheme (the article 23 license) lets importers defer import VAT instead of paying it up front, a genuine cash-flow advantage when launching in Europe. We coordinate that side through our partners.

Plan your European launch →
2-3 days
Delivery to ~90% of Europe
30 min
From Rotterdam & Antwerp
45,000+
m² logistics & workspace
30+
Years of operational experience

More than a parcel fulfiller

Most European fulfillment providers only ship parcels from stock that arrives ready to go. We unload, relabel, repack and rework your products first, because they are already sitting in our warehouse.

Warehouse of Service Pack in Etten-Leur with racking and stock of international brands
45,000 m² of logistics and workspace in Etten-Leur
Retail displays built and packed in-house at Service Pack
Retail displays built and packed in-house

Relabel and repack where your stock already sits

A new EU label, a different box, a bundle, a quick fix: when your goods are imported they often need one more step before they can be sold here. Because your stock is already in our warehouse, that step happens on the spot.

No shipping pallets out to a separate co-packer and back, no extra handling cost, no lost days. We unload, store and rework in the same building, then ship straight to your retailers, webshop customers or Amazon.

Why now
The GPSR already applies to consumer products sold in the EU, and retail listings for the holiday season are planned months ahead. Stock produced under old labels can be relabeled at our hub, so the earlier your inventory lands, the smoother the launch.
More about labeling & compliance →
Multilingual EU labels applied to cans at Service Pack, relabeling imported goods on site

How brands and manufacturers enter Europe with us

Anonymised examples of international companies we helped land in the European market.

US consumer brandLabeling

A US consumer brand entering the EU

Situation

A successful US brand wanted to launch in Europe but had no EU-compliant labels and no local operation. Containers were already on the water.

✓ Unloaded near the port · Relabeled for EU compliance · Stored and shipped to first retailers

Asian manufacturerCo-packing

An Asian manufacturer going retail-ready

Situation

An importer brought in bulk FMCG goods from Asia that needed repacking and retail displays before European supermarkets would accept them.

✓ Containers unloaded · Repacked into retail displays · Distributed across NL and BE

UK retail brandFulfillment

A UK brand fulfilling from the mainland

Situation

A UK brand wanted to serve EU customers from inside the union to avoid cross-border friction, but had no continental base.

✓ Stock positioned in the EU · D2C and B2B fulfillment combined · One fixed contact person

View all cases →

FAQ: your European market entry

Do I need EU-specific labeling for my products? +

In most cases, yes. Products sold in the EU usually need country-specific language, ingredient or compliance information, EAN barcodes and, depending on the category, CE marking. We have hands-on knowledge of these labeling requirements and relabel or apply compliant labels in-house, often directly after the containers are unloaded. This is one of the most common reasons international brands come to us first.

What is the GPSR and does it apply to my products? +

If you sell consumer products, almost certainly yes. Since 13 December 2024 the General Product Safety Regulation (GPSR) requires that consumer products sold in the EU have a responsible economic operator established in the EU, and that this person's name, postal address and electronic contact details appear on the product or its packaging. We apply GPSR-compliant labels with these details at our hub, directly after unloading. Appointing the responsible person itself is a legal step you arrange with your importer or authorised representative; we coordinate with them so every product carries the correct details before it enters the European market.

How does import VAT work when entering Europe through the Netherlands? +

The Netherlands offers an import VAT deferment scheme (the article 23 license), which lets importers defer import VAT rather than paying it up front at the border. This is a real cash-flow advantage for brands entering Europe. We do not act as your customs agent ourselves, but we coordinate customs clearance, import VAT and fiscal representation through trusted partners, so you keep one operational point of contact while the formal side is handled correctly.

Can I start small and scale up later? +

Yes. We work without minimum volumes or long-term commitments. You can start with a single shipment or test launch and scale up as your European sales grow. With 45,000 m² and 30 years of operational experience, we have the capacity to scale quickly when your volume increases.

Do you handle customs clearance yourselves? +

We handle the full physical operation: container unloading, labeling, co-packing, warehousing and fulfillment. Customs clearance, import VAT and fiscal representation are arranged through trusted partners we plug in. For you this means one operational home base in Europe, with the customs and tax side coordinated around it.

Can you ship to retail, e-commerce and Amazon in Europe? +

Yes. Because we are both a co-packer and a 3PL, we can make your products retail-ready (labeling, displays, repacking) and ship them to retailers, fulfill direct-to-consumer e-commerce orders, and prepare shipments to Amazon and marketplace fulfillment centres. The whole chain runs under one roof, which keeps transport movements and handling to a minimum.

Why choose the Netherlands as a European hub? +

Our location is 30 minutes from the ports of Rotterdam and Antwerp and central in Western Europe, so goods move from ship to stock without extra intermediaries and reach roughly 90% of European consumers within 2 to 3 days. Combined with the Dutch import VAT deferment scheme, the Netherlands is one of the most efficient entry points into the European market.

Planning your European launch?

Tell us what you are bringing to Europe. We think along from the first container to the first delivery, without obligation. You get a response within one business day, usually within the hour, and one fixed contact person from day one.